How it Works

• An invisible "snippet" of javascript code is provided and then placed into the Client's website pages. This is completely transparent to the Visitor experience, and both captures and transmits Visitor data to secure servers.

• Each website Visitor record is processed. Those visits which cannot be attributed to a business organization are "filtered" out. Using an "artificial intelligence technology", this results in a highly effective methodology to remove unwanted visitor records - such as those who originate from a consumer ISP. What is then available are the records for business Visitors to the website.

• The Visitor record is then enhanced utilizing a variety of business data sources. This produces a vivid picture of the Company, how they arrived to the website, and key behavioral information.

• Then each Visitor is monitored over the current visit session, and prior Visits. When they hit a specific threshold based on web content viewed and a time interval, they become identified as a HotLead.

• Each HotLead is then sent by email. Your Clients receive a detailed profile of the Visitor company in real time.  

See a screenshot

The HotLead Email application is fully hosted, supported, and customized for our Partners. Through this advanced SaaS platform, we are able to deliver this product reliably and affordably.